Welcome To The Great Put On!


The Great Put On was established by Kenny Bilzerian in 1969. This bricks and mortar store found prominence on 1 Dock Street in Edgartown, MA. In fact, today marks the stores 52nd year anniversary! At the age of twenty-two, Kenny was on his hands and knees building his shop from floorboards to ceiling joists installing lights, painting the walls, and creating the space for a street traffic storefront. When Kenny opened up his shop for business he hired a small staff.

In 1985, Kenny met his wife Nicole Bilzerian. Nicole worked for Kenny as a buyers assistant, she says, "he taught me everything, Kenny has a great eye and sense of fashion". Kenny began his buying process in New York City where he carried designers such as Landlubber jeans, Frye boots, Katharine Hamnett (London designer carried the slogan "stay alive in 1985" year of AIDS), Norma Kamali, and more. As Kenny says, "it was the year of hippie", with trends like high waisted pleated pants, acid wash denim, bell bottoms, shoulder pads, Azzura leggings, and men's silk shirts and suits. With time the store evolved and became more and more high end, but has always been fashion forward, out of the box, and edgy.

 The Great Put On is very fashion forward with the hottest and latest trends and styles worn by actresses and actors or individuals who have a keen eye for fashion. At The Great Put On we create our own look by mixing different designers together, "we don't copy anyone, people copy us" (Kenny, store owner). Our company image focuses on high-end luxury European items that follow social trends and styles of celebrities. 

Meet Some of Our Designers

Ulla Johnson

 "Born and raised in Manhattan, the daughter of archaeologists, Ulla Johnson honed her signature style between the streets of New York and the far-flung destinations of their family travels. Her eponymous line, founded in 1998 just after her graduation from university, immediately caught the attention of the fashion press".

"Growing from a handful of directional boutiques and with an early endorsement from Barneys New York, Ulla Johnson’s collection has gained a dedicated following and the support of retailers across the US, Europe, Australia, and Asia. She has never wavered on her steadfast attention to the details of construction that have become her hallmark, basing each of her collections on a foundation of natural fibers, beautiful finishing, and ease of fit and form".

"Ulla lives in Brooklyn with her husband and three children".

 Avant Toi

 "Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success. Characterized by a strong relationship between the art world and aesthetic research, Mirko, eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying".

Golden Goose

"We started our journey as a dream".

"A dream that head off from Venice and went far as the skate parks of Los Angeles".

Meet Our Stylists


Nicole has worked for The Great Put On for 30 years. She has established long term relationships with clients from all over the world. Nicole, also travels with Kenny to Europe, New York, L.A., Las Vegas and more to buy merchandise for the store. She is well known for having, "The Eye" in fashion. Clients want her assistance when it comes to big events, parties, weddings, or just wanting a new wardrobe. You certainly can depend on her styling advise in any given moment. 


In 2018, Erika received her bachelors degree in Fashion Merchandising from Lasell University. Since then she has discovered her love for styling and her passion for working with unique designers. Her focus towards fashion is knowing how to select the right types of garments for all body shapes, and having an eye for detail. With a discreet and sensitive nature that instills confidence as a personal stylist, building long term relationships with clients.

Recently she discovered her knack for reclaiming, repurposing, and redesigning everyday denim. Each piece she creates is customized with unique patterns and materials.

 Contact Us

(508) 627-5495


1 Dock Street, Edgartown M.A. 02539



Monday- Saturday

10:00 AM - 6:00 PM


10:00 AM - 5:00 PM

Book a private appointment with us!

Please contact us @ thegreatputonmv@gmail.com or call us @ (508) 627-5495