Welcome To The Great Put On!


Kenny Bilzerian opened The Great Put On in 1969, establishing a presence at 1 Dock Street in Edgartown, MA. Today, the store celebrates its 55th anniversary.

At 22 years old, Kenny constructed the shop from the floorboards up, fitting lights, painting the walls, and creating a space to be seen from the street. Upon opening, he hired a small staff.

This was a time of 'hippie' trends, as Ken called it.  The 70's carried everything from bell bottoms to frayed jeans, peasant blouses and ponchos, men's silk shirts and all things tie-dye.

In 1985, Kenny met his future wife, Nicole, who was working as a buyers assistant. She recalls, "Kenny has a great eye and sense of fashion and taught me everything I know."  During the 80's The Great Put On carried a selection of the decades' favorite looks; inserted shoulder pads, leggings worn as pants and bright neon colors. Nicole brought in designers like Katharine Hamnett (London designer carried the slogan "stay alive in 1985" year of AIDS), Norma Kamali, and more. As  the years went on, the store shifted to more upscale trends, but it always maintained a fashion-forward, bold, and edgy attitude.

The Great Put On will celebrate it's 55th anniversary in 2023 and continues to carry impressive selection of luxurious labels such as Rick Owens, Avant Toi, Herno, Ulla Johnson, and Fuzzi, The Great Put On is proud to offer a personalized styling service and enjoys providing the latest trends of the season to both the residents of Martha's Vineyard and its incoming guests.

The Great Put On keeps ahead of the curve with their fashion-forward clothing selections, allowing those with a penchant for style to keep up with the hottest trends and styles seen on A-listers. Our mission is to bring customers our unique look that stands out from the rest, crafted from a variety of luxury European items that emulate celebrity fashion trends. As the store's owner Kenny proudly says, "people copy us, not the other way around!"



Meet Our Stylists
Nicole has been with The Great Put On for four decades and has made meaningful connections with customers from all corners of the globe. Furthermore, she frequently joins Kenny on shopping trips to a variety of places, including Europe, New York, Los Angeles, Las Vegas and more, in order to source fashionable pieces for the store. Renowned for her keen sense of style, Nicole is often sought after for her advice when it comes to special occasions such as weddings, birthday parties and even simply sprucing up someone's wardrobe. She can be trusted to lend her experienced insight on any matter related to fashion.
Read more about Ken and Nicole Bilzerian as featured in the Island Spotlight.

 KenandNicoleBilzerian; The Great Put On 



In 2018, Erika earned her Bachelor of Science in Fashion Merchandising from Lasell University. Her flair for styling and enthusiasm for unique designers was quickly evident. Erika has the expertise to select garments to flatter all body shapes and a meticulous eye for detail. Her discretion and sensitivity builds confidence with her clients and facilitates long-term relationships.
Most recently, Erika has displayed a talent for taking ordinary denim and creating one-of-a-kind designs through upcycling, reimagining and repurposing. Each design is made even more unique through the incorporation of interesting fabrics and prints.



 Contact The Great Put On

(508) 627-5495


1 Dock Street, Edgartown M.A. 02539



Monday- Saturday

10:00 AM - 6:00 PM


10:00 AM - 5:00 PM

Book a private appointment with us!