Welcome To The Great Put On!
Kenny Bilzerian opened The Great Put On in 1969, establishing a presence at 1 Dock Street in Edgartown, MA. Today, the store celebrates its 55th anniversary.
At 22 years old, Kenny constructed the shop from the floorboards up, fitting lights, painting the walls, and creating a space to be seen from the street. Upon opening, he hired a small staff.
This was a time of 'hippie' trends, as Ken called it. The 70's carried everything from bell bottoms to frayed jeans, peasant blouses and ponchos, men's silk shirts and all things tie-dye.
In 1985, Kenny met his future wife, Nicole, who was working as a buyers assistant. She recalls, "Kenny has a great eye and sense of fashion and taught me everything I know." During the 80's The Great Put On carried a selection of the decades' favorite looks; inserted shoulder pads, leggings worn as pants and bright neon colors. Nicole brought in designers like Katharine Hamnett (London designer carried the slogan "stay alive in 1985" year of AIDS), Norma Kamali, and more. As the years went on, the store shifted to more upscale trends, but it always maintained a fashion-forward, bold, and edgy attitude.
The Great Put On will celebrate it's 55th anniversary in 2023 and continues to carry impressive selection of luxurious labels such as Rick Owens, Avant Toi, Herno, Ulla Johnson, and Fuzzi, The Great Put On is proud to offer a personalized styling service and enjoys providing the latest trends of the season to both the residents of Martha's Vineyard and its incoming guests.
The Great Put On keeps ahead of the curve with their fashion-forward clothing selections, allowing those with a penchant for style to keep up with the hottest trends and styles seen on A-listers. Our mission is to bring customers our unique look that stands out from the rest, crafted from a variety of luxury European items that emulate celebrity fashion trends. As the store's owner Kenny proudly says, "people copy us, not the other way around!"
Contact The Great Put On
1 Dock Street, Edgartown M.A. 02539
10:00 AM - 6:00 PM
10:00 AM - 5:00 PM