• Avant Toi

    Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. Characterized by a strong relationship between the art world and aesthetic research, Mirko, an eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. 

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  • Majestic Filatures

    Majestic Filatures is a timeless brand which, since 1989, has crossed eras and styles without worrying about being fashionable, but with the concern to remain so. What followed was a collaboration of over 30 years in the production of t-shirts. A strong point to this collaboration was the production of, by the the Parisian atelier, in the beginning, pieces for other brands like Rykiel and even Dior, before addressing retailers and customers.

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  • Max & Moi

    For a woman who is aware of the world in which she evolves, firmly anchored in her time, and who catches the best of the zeitgeist. Her wardrobe reflects her personality: resolutely contemporary, imaginative, singular, sensual, elegant... and chic. 

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  • Avant Toi

    Avant Toi was founded in 1994 within the Liapull group to satisfy the needs of a demanding and ever-changing market. The creative endeavor of Mirko Ghignone now celebrates 20 years of passion and success.​ Characterized by a strong relationship between the art world and aesthetic research, Mirko, an eclectic artist and paramour of the force of color, established the brand through the application of his creative instinct to the medium of yarns and knits. 

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  • Ploumanac'h

    Ploumanac'h is a village port in Brittany, famous for its beautiful coast, pink granite rocks, and picturesque ocean views. Inspired by Bretton shores, we created the Ploumanac’h brand, casting the washed-out colors of its coast and infusing the scent of the ocean in every garment we design. The brand is based in Arenzano, a coastal town in Italy, where, just like in Ploumanac'h, the sea plays a central role in our everyday life. 

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  • Autumn Cashmere

    Founded in 1995, Autumn Cashmere has stood at the forefront of innovation and sophistication by crafting exceptional garments. With the purpose of designing fashion’s most modern silhouettes, our philosophy lies within where we start by meticulously choosing the world’s most luxurious fabrics.

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Now open in Boston!

Our new Boston Location is now open!

Carrying an impressive selection of labels such as Herno, Ulla Johnson, and Fuzzi, this Island-based contemporary fashion boutique stays ahead of the curve with their fashion-forward clothing, allowing those with a penchant for style to invest in forever pieces and keep up with the latest trends.

Our mission is to bring customers a unique look that stands out from the rest, crafted from a variety of brands across the world.

Please visit us at our newest location; 70 Pier 4 Blvd. Boston, Massachusetts 02210.

The Great Put On has a rich history of offering designer clothing, shoes, accessories, and unique items for the home. Our goal is to provide fashion forward clothing with the latest trends in fashion to provide our clients with styles that make statements. You'll leave our store in confidence.

Locations:

Martha's Vineyard: 1 Dock Street, Edgartown

(508) 627-5495

Open by appointment only! Please text or call (508) 560-9821

Boston: 70 Pier 4 Blvd.Boston, Suite #240 MA 02210

Open daily: 11:00am-6:00pm