The Store

The Great Put-On
Box532 – 1 Dock Street
Edgartown, MA 02539
Island of Martha’s Vineyard
P: 508-627-5495


The Great Put-On is a designer boutique located in Edgartown, Massachusetts specializing in high end men and women’s clothes. The Great Put-On is a one of a kind shopping destination on Martha’s Vineyard where customers can enjoy a personal shopping experience in downtown Edgartown with the highly trained staff and convenient location. Its story began in 1969 when Kenneth Bilzerian opened its doors. Since then the store has become a family owned business with his wife Nicole, who is now co-owner and buyer.

Women can enjoy clothes by designers like Diane von Furstenberg, Marithe Françoise Girbaud, Flavio Castellani, Rozae Nichols, Theory, Alice + Olivia, Kristensen du Nord, Vivienne Tam, and Robert Rodriguez. The Great Put-On also has an extensive selection of women’s shoes by Stuart Weitzman, Claudia Ciutti, Bettye Muller, Beverly Felman, and Guissepe Zanotti.

The men’s clothing in the store consists of a wide variety of casual and dress clothes. We have mens shorts, pants, sport coats and outerwear as well as belts and jeans. We carry an extensive selection by Martin Gordon, Mason’s, Options, Robert Graham, Stone Island, and C.P. Company. The men’s selection of shoes include Donald Pliner and To Boot New York loafers, dress shoes, and sandals.

Our collections include a variety of leather for both men and women and accessories by Chan Luu, Linea Pelle, and King Baby Studios. The great put on is unique and exclusive boutique on the island of Martha’s Vineyard and has a well-known reputation for high quality and up and coming fashions from Paris, Italy, New York and Los Angeles. Please feel free to call us for any questions or orders that you may see online and we look forward to meeting you in the store!

Read About The Great Put-on in the press: | | | | | | Cape Cod Times